Marketing Psychology

50+ mental models for pricing, CTAs, landing pages, and persuasion.

Library of 50+ behavioral psychology principles applied to marketing: anchoring, loss aversion, social proof, scarcity, reciprocity, the IKEA effect, and more. Each model includes the principle, when to use it, examples, and anti-patterns.

Save SKILL.md to your .claude/commands/ directory. Say 'apply psychology to [marketing task]'.